Privacy policy
PRIVACY POLICY
Last Updated: MAY 29, 2026
This website, online store, and related ecommerce services (collectively, the “Services”) are operated by LogoLink Group and/or Boundless Network (“TLG/BN,” “we,” “us,” or “our”), an authorized third-party ecommerce and merchandising partner acting on behalf of Wingstop Restaurants Inc. and its parents, subsidiaries, and affiliates (“Wingstop”).
TLG/BN is the merchant of record for all purchases made through the Services and is responsible for ecommerce operations, payment processing, order fulfillment, customer service, returns, refunds, and support related to merchandise sold through the Store.
Wingstop acts solely as a brand licensor and promotional partner in connection with the Services and related merchandise offerings. Nothing in these Services, this Privacy Policy, or any related terms creates any partnership, joint venture, franchise, employment, or agency relationship between Wingstop and TLG/BN.
This store is powered by Shopify, which enables us to provide ecommerce functionality, hosting, payment processing, and related services.
This Privacy Policy explains how we collect, use, disclose, and otherwise process personal information when you visit, access, use, or make a purchase through the Services.
By using the Services, you acknowledge that you have read and understood this Privacy Policy.
1. PERSONAL INFORMATION WE COLLECT
We may collect the following categories of personal information depending on how you interact with the Services:
Contact Information
- Name
- Shipping address
- Billing address
- Email address
Order & Transaction Information
- Products purchased
- Cart contents
- Purchase history
- Returns and exchanges
- Payment confirmations
- Transaction details
Payment Information
Payments are processed securely through Shopify and third-party payment processors. We do not directly store full payment card numbers.
Account Information
- Login credentials
- Account preferences
- Wishlist information
- Saved settings
Communications
Information you provide when contacting customer support, submitting inquiries, reviews, or feedback.
Device & Technical Information
- IP address
- Browser type
- Device identifiers
- Operating system
- Website usage information
- Referral URLs
- Cookie identifiers
Marketing & Advertising Information
- Marketing preferences
- SMS opt-in status
- Email engagement data
- Advertising interaction data
2. HOW WE COLLECT PERSONAL INFORMATION
We collect personal information:
- Directly from you
- Automatically through cookies and tracking technologies
- Through Shopify and integrated ecommerce tools
- From shipping, payment, analytics, and marketing service providers
- From advertising and social media partners
- From publicly available sources where permitted by law
3. DATA CONTROLLERS & RESPONSIBILITIES
TLG/BN is the primary data controller responsible for customer information collected in connection with ecommerce transactions conducted through the Services, including:
- Order fulfillment
- Customer support
- Returns and refunds
- Marketing communications
- Transaction administration
Shopify may independently process certain personal information as a separate controller or business for purposes related to:
- Hosting
- Fraud prevention
- Payment processing
- Analytics
- Ecommerce infrastructure
- Platform operations
Wingstop may receive limited aggregated, campaign-related, or transactional reporting information from TLG/BN for purposes related to:
- Brand oversight
- Licensing administration
- Marketing performance
- Customer experience evaluation
Except as otherwise disclosed, Wingstop does not independently process payment card information or directly administer ecommerce transactions conducted through the Services.
4. HOW WE USE PERSONAL INFORMATION
We may use personal information to:
Provide the Services
- Process and fulfill orders
- Arrange shipping
- Process returns and exchanges
- Provide customer support
- Maintain accounts
- Authenticate users
Improve the Services
- Analyze site usage
- Improve user experience
- Personalize shopping experiences
- Recommend products
Marketing & Promotions
We may use your information to send marketing communications by:
- SMS/text message
- Push notifications
- Online advertising platforms
Security & Fraud Prevention
We use information to:
- Detect fraud
- Protect customers
- Secure transactions
- Enforce policies
- Prevent unauthorized access
Legal Compliance
We may use personal information to:
- Comply with applicable law
- Respond to legal requests
- Enforce agreements
- Protect legal rights
5. SMS, EMAIL & MARKETING COMMUNICATIONS
SMS Communications (TCPA Disclosure)
By opting into SMS marketing, you expressly consent to receive recurring automated promotional and personalized marketing text messages from or on behalf of TLG/BN at the mobile number provided.
Consent is not a condition of purchase.
Message and data rates may apply. Message frequency may vary.
You may opt out at any time by replying:
- STOP to cancel
- HELP for assistance
Email Marketing
By subscribing to marketing emails, you consent to receive promotional communications regarding products, offers, launches, and campaigns.
You may unsubscribe at any time using the unsubscribe link included in marketing emails.
Push Notifications
If enabled, we may send:
- Cart reminders
- Promotional alerts
- Order notifications
- Product announcements
You may disable push notifications through your browser or device settings.
6. COOKIES, ANALYTICS & TARGETED ADVERTISING
We and our partners may use:
- Cookies
- Pixels
- SDKs
- Web beacons
- Similar tracking technologies
These technologies help us:
- Operate the Services
- Analyze website traffic
- Personalize content
- Deliver targeted advertising
- Measure marketing effectiveness
Depending on your jurisdiction, this processing may constitute:
- “Targeted advertising”
- “Sharing”
- “Sale” of personal information
under applicable privacy laws.
We may share certain identifiers and browsing behavior with advertising partners and platforms for these purposes.
You may manage cookie preferences through your browser settings or applicable consent tools on the website.
7. HOW WE DISCLOSE PERSONAL INFORMATION
We may disclose personal information to:
Service Providers
Including:
- Shopify
- Payment processors
- Shipping providers
- Customer support vendors
- Marketing platforms
- Analytics providers
- Fraud prevention vendors
Advertising & Marketing Partners
To support:
- Personalized advertising
- Campaign measurement
- Audience targeting
- Marketing analytics
Wingstop
For limited purposes related to:
- Brand management
- Campaign administration
- Licensing oversight
- Customer experience reporting
Legal & Business Transfers
We may disclose information:
- To comply with legal obligations
- In connection with litigation
- During mergers, acquisitions, or restructuring
- To protect rights and security
8. SHOPIFY
The Services are hosted and powered by Shopify.
Shopify may collect and process personal information in connection with providing:
- Ecommerce infrastructure
- Payment processing
- Fraud prevention
- Analytics
- Hosting services
Information submitted through the Services may be transferred to Shopify and its service providers in countries outside your jurisdiction.
To learn more about Shopify’s privacy practices, visit:
9. DATA RETENTION
We retain personal information for as long as reasonably necessary to:
- Provide the Services
- Complete transactions
- Maintain records
- Comply with legal obligations
- Resolve disputes
- Enforce agreements
Retention periods may vary depending on the type of information and applicable legal requirements.
10. SECURITY
We use commercially reasonable safeguards designed to protect personal information.
However, no transmission or storage system can be guaranteed to be completely secure.
Please use caution when transmitting information online.
11. YOUR PRIVACY RIGHTS
Depending on your jurisdiction, you may have rights including:
- Access
- Correction
- Deletion
- Portability
- Restriction
- Objection
- Withdrawal of consent
- Opt-out of targeted advertising
- Opt-out of “sale” or “sharing” of personal information
You may also have the right not to receive discriminatory treatment for exercising privacy rights.
To exercise applicable rights, contact us using the information below.
Residents using Global Privacy Control (GPC) signals may have those signals recognized where legally required.
Learn more about GPC:
12. CHILDREN’S PRIVACY
The Services are not directed to children under the age of majority in their jurisdiction.
We do not knowingly collect personal information from children.
If you believe a child has provided us with personal information, please contact us so we may delete it.
13. INTERNATIONAL TRANSFERS
Your personal information may be transferred to and processed in countries outside your jurisdiction, including the United States.
Where required by law, we use appropriate safeguards for international transfers, including standard contractual clauses or equivalent legal mechanisms.
14. THIRD-PARTY LINKS
The Services may contain links to third-party websites or platforms.
We are not responsible for the privacy practices or content of third-party services.
Please review their policies before submitting personal information.
15. RETURNS, REFUNDS & CUSTOMER SUPPORT
All returns, exchanges, refunds, shipping inquiries, and customer support relating to purchases made through the Services are administered and handled by TLG/BN, not by Wingstop corporate entities.
For support regarding orders, returns, damaged merchandise, or refund requests, contact:
LogoLink Group / Boundless Network
110 Mercantile Drive, Suite B
Fairfield, OH 45014
United States
Email: shopify@tmgideas.com
Return shipments should be directed to:
LogoLink Group / Boundless Network
110 Mercantile Drive, Suite B
Fairfield, OH 45014
United States
16. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect:
- Operational changes
- Legal requirements
- Regulatory developments
- Business updates
Updated versions will be posted on this page with a revised “Last Updated” date.
17. CONTACT INFORMATION
Merchant of Record:
LogoLink Group / Boundless Network
110 Mercantile Drive, Suite B
Fairfield, OH 45014
United States
Authorized ecommerce and merchandising partner for Wingstop Restaurants Inc.
For privacy-related questions or requests, contact:
Email: shopify@tmgideas.com
“This store is operated by an authorized third-party partner on behalf of Wingstop Restaurants Inc. and its parents, subsidiaries, and affiliates.”