The Story Behind The Jacket
Discover what inspired this Wingstop collaboration, and meet Hance Taplin, the Dallas designer behind By Way of Dallas.
A Detail
Tells A Story.
From the flight-jacket silhouette to the pearl detailing, nothing on this piece is decorative. Every choice ties back to where Wingstop, and Hance, started.
Aviation heritage. The military flight jacket silhouette and custom coordinates mark Wingstop's first restaurant and Hance's first Dallas home.
Dallas roots. Premium denim honors North Texas, and pearl detailing symbolizes growth, perseverance, and transformation.
Military Flight Jacket
Inspired by Wingstop's aviation heritage - a tribute to the brand's origins.
Custom Coordinates
Marking Wingstop's first restaurant in Garland and Hance's first Dallas home.
Pearl Detailing
Symbolizing growth, perseverance, and transformation.
Premium Denim
Honoring Wingstop's North Texas roots.
About Hance
Hance Taplin is the founder and creative force behind By Way of Dallas, a brand built on the belief that design can tell stories and strengthen communities. Through collaborations with names like the Dallas Cowboys, Dallas Mavericks, Nike, and Neiman Marcus, Hance has helped shape Dallas' creative identity while inspiring a new generation to see the city through a different lens.
Own a piece of the story
The Wingstop × By Way of Dallas jacket drops July 22, exclusively for Club Wingstop members.
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